About SmartBride Boutique
Finally, smart brides can have their cake and eat it too!

We surveyed over 500 women, and 76% feel that today's brides are pressured to have weddings beyond their financial means.

Enter SmartBride Boutique, a premium wedding classifieds website, helping today's savvy brides create the wedding day of their dreams on a realistic budget without sacrificing designer names or fabulous style. Past and present brides connect online to buy, sell and save on everything wedding, and find amazing deals on new & used wedding dresses, bridesmaid gowns, décor, accessories and more.

You can buy and sell from all over the world, however, you can also search for preowned wedding gowns in your city. SmartBrideBoutique.com has local listings in New York City, Los Angeles, San Diego, San Francisco, Chicago, Houston, Dallas, Austin, San Antonio, Detroit, Columbus, Newark, Philadelphia, Atlanta, Charlotte, Miami, Jacksonville, Phoenix, Toronto, Vancouver, Calgary, Montreal, Edmonton, Winnipeg, Ottawa, Victoria, Halifax, Saskatoon, Regina, St. John, St. John’s, Moncton, Fredericton, Red Deer, Kamloops and Kelowna.

Budget Savvy

Who doesn't love a great deal? SmartBride Boutique has tons of new & used designer dresses for a fraction of the price!

Today's resourceful, value-driven brides are conscientious spenders, interested in balancing a 'save & splurge' mentality to stretch their wedding dollars further. Saving on the initial purchase of a dress allows brides to splurge on beautiful flowers, or an extra special honeymoon. After the wedding, selling a once-worn wedding dress can contribute extra money towards typical expenses such as mortgages and furniture.


Beyond saving money, today's bride is also concerned about the impact of their wedding on the environment. Reusing and recycling for this one-day affair is a great way to reduce the carbon footprint of a wedding. With SmartBride Boutique, past and present brides meet locally to make a deal. Not only do brides get to try on and inspect their dream dress before purchase, dealing locally often means there's no shipping involved. This reduces carbon emissions while extending the life of a typically once worn item.

Hassle Free

In addition to buying and selling items, brides can reduce stress and the time required to plan their wedding by reading expert planning tips from the SmartBride team, and accessing carefully compiled wedding planning resources, shopping deals and wedding contests.

Original artwork throughout the site courtesy of Valerie Harbig

Benefits for Recent Brides:
  • Recoup about 50% of the cost of your dress by selling it online to another local bride
  • Clear up some space to make room for shared closets
  • Love the Earth! Recycling a wedding gown reduces carbon emissions from shipping
  • Help another bride save and have the wedding of her dreams on a realistic budget
  • Pass on tips, vendors and helpful suggestions to reduce
    stress for another smart bride
Benefits for Brides To Be:
  • Save 50% off the retail cost on new and used designer dresses such as Vera Wang, Melissa Sweet, Paloma Blanca and Maggie Sottero
  • Reduce wait time. Brides no longer have to wait months and months for dresses to be shipped
  • Meet local brides, share stories, and learn from their experience
  • Inspect and try on your dream dress before you purchase, just like in the stores!
  • Be Eco-chic! Wearing a used wedding dress saves money, reduces carbon emissions from shipping (sometimes across the world) and recycles a typically once worn garment.

Photo Courtesy of Dave Cox Pictures

Andrea Lown


Andrea was launched into the whirlwind of the wedding industry, planning her own wedding in only four months! Along the way Andrea experienced mixed reactions to her non-traditional wedding plans and tight timelines - especially from vendors. A true internet hound, Andrea searched online for a dress that could be ready and altered in time. Unsatisfied with the "department store" atmosphere of other online classified sites, Andrea drew upon years of online marketing experience in e-commerce, product development and strategic partnerships to launch SmartBride Boutique, helping more brides create the wedding of their dreams on a realistic budget without sacrificing designer names or fabulous style.