Why Should I Sign Up for a Retailer’s Package with SmartBride Boutique?

Our retailer packages offer you a direct marketing opportunity unparalleled in the industry. Here’s why:

Imagine you’re a bride searching for a discounted wedding dress. You’ve probably already done your research, gone to local bridal boutiques and have a good idea of what you want including size, neckline, silhouette, color, designer and price range. You plug that information into SmartBride Boutique’s advanced search and see all the items matching your specific criteria. SmartBride boutique has now captured exactly what the potential buyer is looking for and uses that information to connect buyers with the perfect items for them.

Not only can a bride-to-be save their search criteria and come back to view the updated results again and again, all new items matching their search are e-mailed directly to their inbox every day precisely at the time of day when we know Brides are researching dresses online. Your items will never get lost in the shuffle, or in a sea of competitors’ items. Our system generates inquiries from highly pre-qualified buyers resulting in a higher conversion from inquiries to sale than any other online retailer solution. You spend less time responding to unqualified buyers, and quickly make a profitable sale.

You might be wondering why we don‘t offer customized or branded stores/boutiques. After many focus groups and feedback from our users, we determined that brides-to-be looking for discounted dresses and other wedding items prefer a less “hands on” and branded approach from retailers. This is certainly not the case for brides-to-be purchasing fully priced merchandise in your store, however, we’re dealing with a different type of customer. We’ve designed the SmartBride Boutique experience to cater to the behaviors and expectations of brides shopping for deals and discounts in order to faciliate profitable sales for our retailers.

PLUS, once a qualified buyer views one of your item listings, they can view all the other items you’re selling by clicking on your company name, or browsing through your retailer widget that appears at the bottom of every one of your listing pages. Just like a branded store, we want to encourage brides to purchase multiple items from retailers.

Will my listing look different from an individual seller’s pre-owned wedding item listing?

Yes, all of your thumbnail images are framed with a blue dotted line to indicate that you are a reputable store. You’ll also find a blue retailer tag icon next your company’s name on search results pages and product listings to increase brand awareness for your store.

Every time a potential buyer selects one of your items, another box shows at the bottom of the page where the buyer can choose to ‘see retailers other items’. Plus, if a potential buyer clicks on your company name, all of the items you have for sale are displayed.

Can I sell regularly priced items from my inventory?

Unfortunately, no. SmartBride Boutique is focused on helping brides-to-be stretch their wedding dollars further. Retailers are encouraged to list wedding items that are deeply discounted such as samples or last year’s models. SmartBride Boutique retailer packages are designed to help you increase awareness for your business while selling off sample or older items to make room for new stock, and bring in cash for items that may otherwise go unsold.

Can a potential buyer see all of my posted items at once?

Yes. If a buyer clicks on one of your items, there are two different ways they will be able to see the other items you have for sale. First, on your product page there will be a box at the bottom of the page where the buyer can choose to see your other items. Second, if a potential buyer clicks on your company name, all of the items you have listed will be shown.

Can I post multiples of the same dress in one listing?

No. Just like our individual sellers, one dress = one listing. Although you may have multiple sizes of one particular item, listing many sizes as one item will actually make it more difficult for a potential buyer to find your item. Buyers almost always specify a size or size range when searching for an item. SO, if you not post dresses with their specific size, your listings will not surface in search results, or be e-mailed directed to potential buyers in their daily e-mail.

Can I list the same item in multiple cities?

No, but never fear! Buyers can elect to search for dresses in their city, or all cities if they are willing to buy an item and have it shipped. It’s up to you to clearly communicate shipping, returns and all the details when you receive an inquiry from outside your city.

Are there any other ways to get more exposure for my items?

Absolutely! Please contact us directly at retailers@smartbrideboutique.com. There are plenty of options to help you spread the word about your items and your store including: banner ads targeted to users from your city on the SmartBride Boutique website, sponsored content in a bride-to-be newsletter or blog post. We can also assist you in setting up a Google adwords campaign for your items, sending people who are searching for items like yours on google directly to your listing on SmartBride Boutique.

Can I cancel my subscription before the 3 month minimum is up?

Yes, however you will not receive a refund for any unused portion of the 3 months. When you cancel, any active listings will also be removed from the site. Should you choose to sign up again, you’re items will be saved within your ‘My SmartBride’ for a limited amount of time and you can easily re-list them without having to enter all of the information and photos again. New signups are subject to the same 3-month minimum.

Can I upgrade or downgrade my subscription within the first three months?

Yes. If you find that you have more items to sell than your existing package will allow, you can do one of two things: 1) Go to ‘My SmartBride’ and click on your ‘Profile’ tab. From there, you can change/edit your package or 2) Start listing another item. Before the item goes live, you will be prompted to upgrade to a larger package.

When you upgrade, your monthly subscription will be pro-rated to reflect the higher cost, starting from the day you changed your package level.

Can I upgrade or downgrade my subscription after the initial 3 month period?

Yes. It works the same way as it does during the first 3 months for both upgrades and downgrades. You will be billed a prorated amount for the remainder of the current month, and your subsequent monthly bills will be for the new package amount.

How does the billing work?

You will be billed for your first 3 months the day you sign up for an account. For example, with the Lily package, your first bill is USD $74.85. You are not billed again until the beginning of your 4th month. At that time, you will be billed each month until you elect to cancel your account. For the Lily account, you are billed USD $24.95.

I have more questions, is there someone I can speak to directly?

Yes. If you can’t find the answer to your question in our FAQs for retailers, please e-mail us at retailers@smartbrideboutique.com. Alternatively, you can reach us at 1-888-307-0937.